This guide and its corresponding campaign contributed to a 60%+ increase in content-attributed revenue in 2022. I edited the guide and campaign assets, including the script for this video.

I wrote this category primer for customer champions to share with finance, operations, and sustainability leaders to secure leadership buy-in. The guide was one of the sales team's most-used assets.

This is an executive byline I ghostwrote for an industry publication, positioning the authors as thought leaders in the energy sector.

I wrote this onboarding guide for new customers at Velocity Global. I worked with legal and product marketing teams to ensure accuracy and compliance while keeping the copy customer-first.

I developed an AEO and GEO strategy that changed how we approached the company blog. I structured copy for LLM retrieval and attributed authorship to an SME to strengthen E-E-A-T signals for each post.

I've written case studies in various formats: decks, multipage PDFs, one-pagers, webpages, etc. Here's a recent example that showcases the customer impact in a narrative webpage format.

I wrote this one-pager as part of a campaign for F&B companies. I helped develop the vertical-specific messaging based on interviews with executive SMEs in the F&B industry and internal sales leaders.

This webpage was part of a local SEO strategy to boost organic rankings in specific cities. It provides an overview of the client's services while maintaining the company's conversational brand voice.

I researched this technical topic and translated it into easy-to-understand language. The client liked my writing style, and the blog ranked well.

I've written social media copy in every role I've had. Here's a small sampling, starting with posts I wrote during my agency days, then moving to some from my more recent in-house roles.